Forget About Perfect Markets

Tip #1: Forget About Perfect Markets. Looking for a “hot market” and then trying to get in on the action just makes sense, right? Wrong. While some online markets are definitely more profitable than others, the key to success with AdSense is not through picking one high-quality market and sticking with it - it’s about quantity. Put simply, the more you diversify your online interests, the more money you are bound to make. Does this mean that you shouldn’t take time to do market research by checking Overture’s search numbers, click costs, search engine competition, and affiliate programs? No. Those are fundamental tools that you simply must use and master. But understand that not all markets are as easy to conquer as others, and there is honestly no rhyme, no reason, and no market research that can determine which ones you’ll have success with. For example, one day you may be able to reach the top-ten in a super competitive market, and the next day you may find yourself barely entering Google’s ratings. Even wide-open, non-competitive markets may be difficult to get a foothold in (rankings wise), making predicting success is difficult if not impossible. That’s why it’s important for you to work in as many different markets as possible, instead of analyzing which one or two might work best for you. 8 Chances are, if you test out ten markets, at least two or three will be profitable. Do this every week, and odds are that you’ll be making quite a profit in no time. Tip #2: Quantity Outweighs Quality Unless you are extremely gifted at predicting the future, we suggest that you heed this secret. It is based on simple math. The more opportunities you are working with, the better you can expect the results to be. We learned a long time ago that we cannot accurately guess which markets are going to profitable and which are not. Now do not misunderstand us. We do all the standard market research that we all need to do before choosing a market. We would investigate Overture's search numbers and cost per clicks, we'd check on the competition, we'd make sure there were at least 2 or 3 reliable and solid affiliate programs associated with the particular market and so forth and so on. We were doing our homework. But even after all the research, the investigating, there were some markets that we were simply not able to turn a profit in. More often than not, we noticed that this failure had nothing to do with the competition that we faced in that market. In fact, there were some markets that were very competitive in which we achieved very high rankings. Then, for some reason, there were other markets that should have been a snap for us to profit in that did not pan out at all. There were times when we couldn’t even make the top 10 for a single keyword! So that's when we decided to employ a new methodology. It's simple: throw enough out there and something will hit the target. And it works. After using this rather simple method and seeing the results, we no longer care if a market appears to be quality market or not. Our results proved to us, at least, that if we go into 10 markets, we can usually expect 2 or 3 of them to turn out to be profitable winners. Once we understood that this method, while simple, returned good results, we continued to use it. We would put in another ten markets per week, and over time, by doing that, week after week, we eventually built a huge network of sites, in hundreds of different markets, all of them profitable. 9 Now, you can follow our suggestion and do what we have been doing or you can work yourself to death trying to find those few “perfect” markets, which, as far as we are concerned, actually change one week from the next. Our method takes work. There is no way around that truism. But we have some tips on that for you as well. Tip #3: This is business. It is not playtime. You might be surprised by the number of people who complain that they do not make any significant income from their AdSense campaigns. When we ask them how many markets they're in or how many domains they have, their answer is usually 10 or 15 markets, and only 1 or 2 domains per market. Here is another truth that many people do not want to face head-on. You cannot make any money with AdSense unless you are in a lot of markets. And within those many markets, you must have many websites if you want to really penetrate your niche market and make the most profits from that market. In today’s world, you need to have a lot of smaller sites. So how can you do all of that? Well, you cannot, unless you first address some important issues. In order for you to accomplish all this work, you need three things: 1) Procedures 2) Achievable Goals 3) Help PROCEDURES: As mentioned above, in order for you to maximize your profits and exposure, you must have a lot of websites working for you. With that being the case, you need to have some system of generating a lot of websites and be able to get those sites up and running in as quick a fashion as possible. So how about an assembly line metaphor? Let’s assume you want to get into 20 markets. One way to do this would be for you to do the keyword research for all 20 markets. Then purchase your domain names. Then setup your hosting accounts. And lastly build and upload your web pages. Your procedure, in this case, allows you to work in a systematic, organized way which is much more efficient than attempting to build each site, one at a time, and one domain at a time. 10 ACHEIVEABLE GOALS: Anyone who is self-employed, either full time or part time, understands the importance of setting realistic goals and then achieving those goals. You need to set daily, weekly, and monthly goals to keep yourself on track and give yourself a clear picture of where you are and where you want to go. Your goal list is your roadmap to success. However, each goal that you set for yourself must be achievable. Do not set your goals so high that failure is almost assured. That sort of action will kill your selfconfidence and cause you to lose faith in your work. If you are just getting started out, you might set a monthly goal of 10 markets, with 3 domains per market. Is that too much? How about starting with 5 markets with 2 domains per market? You would then set weekly and daily goals to ensure that you meet (and even exceed) the goals you set. Without goals you can't keep score, and if you can't keep score you don't know if you're winning or losing in business, or in life, for that matter. HELP: The last element that is vital to your success is help. In order for all the work to get done, you will need to outsource as much as possible. This is vital. You must understand why outsourcing is so important. Your mission is to perform a task only until you know it well enough to teach someone else how to do it. The faster you can duplicate yourself, the faster you can expand your business as you focus on the most profitable actions that need to be taken. For this to work, you have to be management, not grunt. Our entire page generation business is 100% outsourced. We have one person who selects my markets, another does the keyword research for those markets, and yet another who actually builds and manages all my pages. This frees us up to concentrate on the markets that are truly profitable. It allows us the time and the mental space to think through our next move. That freedom to think would be greatly diminished if we had to spend the majority of our time doing work that others can do just as well, and, in some cases, better than us.